Fruit Tea Market by Type and Geography - Global Forecast and Analysis 2019-2023

The global fruit tea market size will grow by USD 427.04 million during 2019-2023. This market report provides a detailed analysis of the market by type (conventional fruit tea and organic fruit tea) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Harney & Sons Fine Teas, R. Twining and Co. Ltd., Tata Global Beverages Ltd., The Hain Celestial Group Inc., and The Stash Tea Co.
Key Insights on Fruit Tea Market - Global Forecast 2019-2023
Fruit-Tea-Market
Browse TOC and LoE with selected illustrations and example pages of Fruit Tea Market

Industry Overview

The rising focus toward new fruit tea flavors has been identified as one of the critical fruit tea market trends. The health benefits of different botanical ingredients, such as herbs, fruits, and nuts present in fruit tea are boosting its popularity among both core and casual tea drinkers. This has encouraged market vendors to offer new varieties of tea in terms of flavors. The demand for such new flavor varieties is especially high among millennials and wellness enthusiasts. Factors such as the increasing number of mobile users and the growth of organized retailing are further boosting the sales of such new flavors of fruit tea through various distribution channels, including pure-play retailers, online retailers, websites of traditional tea retailers, and supermarkets and hypermarkets. The increasing demand for flavored varieties of fruit tea will drive the growth of the market throughout the next five years.
According to the fruit tea market forecast report, the increasing demand for premium fruit tea will also be a significant factor driving the growth of the market. The growing demand for premium fruit tea products can be attributed to the rising disposable income and increasing adoption of a sophisticated lifestyle. Fruit tea products are costly than plain tea because of the use of premium quality blended ingredients. Specialty tea products are also processed from tea varieties, such as single-estate tea and fair-trade or organic tea. Moreover, the trend of gifting premium fruit tea products is gaining traction among consumers. Hence, market vendors are increasingly offering customizable options in tea gift sets as a part of premium offerings. These factors are expected to boost the demand for premium fruit tea and consequently fuel the growth of the market at a CAGR of over 3% during the forecast period.

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