How To Turn Your Greenhouse Horticulture Marke From Blah Into Fantastic

The greenhouse horticulture market size has the potential to grow by USD 17.49 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by product (plastic and glass), application (edibles and ornamental), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Certhon, Dalsem, Industries Harnois Inc., Netafim Ltd., Priva Holding BV, Richel Group, Ridder Holding Harderwijk BV, Rough Brothers Inc., Top Greenhouses Ltd., and Van der Hoeven Horticultural Projects BV.


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Market Competitive Analysis

The market is fragmented due to the presence of several international and regional vendors. Expanding economic recoveries in developed countries and industrialization advances in developing markets are expected to drive the growth of the construction sector. This is expected to increase the demand for building products market. Also, growth in private housing and infrastructure development in the industrial, commercial, hospitality, and healthcare sectors are contributing to the increasing demand for building products. Richel Group, Ridder Holding Harderwijk BV, Rough Brothers Inc., Top Greenhouses Ltd., and Van der Hoeven Horticultural Projects BV are some of the major market participants. Although the improvements in CO2 extraction technologies for greenhouses will offer immense growth opportunities, the absence of developed pest control measures for greenhouses will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this greenhouse horticulture market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this greenhouse horticulture market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:

• Certhon
• Dalsem
• Industries Harnois Inc.
• Netafim Ltd.
• Priva Holding BV
• Richel Group
• Ridder Holding Harderwijk BV
• Rough Brothers Inc.
• Top Greenhouses Ltd.
• Van der Hoeven Horticultural Projects BV

Europe had the largest greenhouse horticulture market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. A well-established research ecosystem and the presence of many vendors will significantly influence greenhouse horticulture market growth in this region.
56% of the market’s growth will originate from Europe during the forecast period. The Netherlands and Germany are the key markets for greenhouse horticulture in Europe. Market growth in this region will be slower than the growth of the market in APAC, North America and South America.

Plastic greenhouses are generally made from polycarbonate, acrylic, polyethylene, or fiberglass. Polycarbonates and acrylics are plastic materials having high impact strength and protect crops from snow as well as hail without breaking. Polyethylene transmits lesser light than glass and is resistant to the impact of hail. Moreover, the adoption of plastic greenhouses is increasing due to lower initial investment costs compared with glass greenhouses. Another advantage of plastic coverings for greenhouses is that they can be modified according to requirements such as light transmission, impact strength, and dust or water resistance.
Market growth in this segment will be slower than the growth of the market in the glass segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the greenhouse horticulture market size.

Greenhouse Horticulture Market: Key Drivers and Trends

Plants need CO2 to produce glucose during the process of photosynthesis. Greenhouses require additional CO2 to be given to the plants for increasing the yield, even with proper ventilation. CO2 can be extracted from the air using different techniques. Earlier techniques for achieving optimum levels of CO2 included capturing CO2 using biomass or geological engineering. A recent technique called direct air capture captures CO2 directly from the atmosphere. The companies are coming up with advanced technology to extract CO2. For instance, FLAVEX, a producer of sensitive plant-based ingredients, has come up with advance smart solutions to extract CO2. Additionally, CO2 is available at affordable prices due to the improved efficiency of CO2 extraction using direct air capture. Climeworks has recently launched the world’s first commercial plant for CO2 capture from the atmosphere. This plant aims to capture about 900 tons of CO2 per annum and distribute it to greenhouses for better vegetable cultivation. As CO2 becomes cheaper, farmers can pump it into their greenhouses for improving the yield, thus enhancing their margins. The adoption of this method of farming will catch up speed as greenhouse horticulture becomes more profitable. Therefore, improvements in CO2 extraction technologies for greenhouses will influence the growth of the greenhouse horticulture market during the forecast period.