Sports Tourism Market 2019-2023| 36% CAGR Projection over the Next Five Years
A
key factor driving the growth of the market is the increasing number of
sporting events. The global sports tourism market is experiencing
growth due to the rise in the number of sporting events across the
world. Major national and international tournaments and events are being
planned and conducted to promote sports tourism.
New tournaments in
existing venues are being conducted to attract more spectators, and new
venues are being established for the existing tournaments to expand the
reach and popularity of sports. For instance, in August 2018, the
Afghanistan Cricket Board (ACB) announced the launch of Afghanistan
Premier League (APL), a T20 format cricket league in Dubai, UAE. The
first edition of the league, which featured five teams, was hosted in
the UAE in October 2018. Thus, an increase in the number of sporting
events will help in attracting more visitors to sporting destinations,
leading to the growth of the sports tourism industry during the forecast
period.
This global sports tourism market 2019–2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019–2023.
Global sports tourism market: Increasing number of fan zones
The
stakeholders of the sports industry are focusing on attaining a wider
audience to showcase tournaments and expand their reach. This is
benefiting the sports tourism industry. However, the official arenas and
stadiums for sporting events have a limited spectator handling capacity
and number of tickets available for the event. To counter the issue, an
increasing number of sports tournaments are focusing on establishing
official fan zones. These fan areas can be established in the same
region or city hosting the sports event, or in various other cities and
regions different from the host.
The fan arenas broadcast the sports
events on large screens. Moreover, with an increase in the number of
sports events, the number of fan zones is also expected to increase.
Various sporting organizations such as UEFA and BCCI have established
their official fan zones across different regions. Therefore, such
measures, are expected to contribute largely to the growth of the
overall global sports tourism market, during the forecast period.
Global sports tourism market: Segmentation analysis
This
market research report segments the global sports tourism market by
type (domestic sports tourism and international sports tourism), by
product (soccer tourism, cricket tourism, tennis tourism, and others)
and geographical regions (APAC, EMEA, and the Americas).
The
EMEA region led the market in 2018 with a market share close to 43%,
followed by the Americas and APAC respectively. During the forecast
period, the EMEA region is expected to continue dominating the global
sports tourism market due to the increasing number of spectator
footfalls for several sporting events.
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