Eggs are a popular choice of protein for a majority of the global population, as they are affordable and healthy. Moreover, egg yolks are a significant source of vitamins, minerals, and fat. They contain fat-soluble vitamin D and are naturally high in choline. Choline promotes normal cell activity, liver function, and the transportation of nutrients throughout the body. It also contributes to fetal brain development and helps prevent congenital disabilities. Therefore, to promote such benefits, several campaigns across the world are promoting egg consumption. For instance, the US government is promoting egg consumption in schools as a part of its National School Lunch Program and the Supplemental Nutrition Assistance Program. Thus, with such initiatives, the market for poultry eggs is expected to showcase a positive outlook during the forecast period.

This global poultry eggs market research report also analyzes other important trends and market drivers that will affect market growth over 2019–2023.

Global poultry eggs market: Growing prominence of private label brands
Currently, major retailers across the world are introducing their brands of egg products to capitalize on the growing demand for poultry egg products among consumers. Private label egg products, which are affordable, are becoming popular among consumers. These products are stocked at retail stores and are available at prices lower than those of branded products. Price-sensitive consumers are more likely to purchase private label egg products because of their low cost. Therefore, it is expected that private label brands will boost the growth for the global poultry eggs market during the forecast period.

Global poultry eggs market: Segmentation analysis
This market research report segments the global poultry eggs market by product (shell eggs, specialty eggs, and processed egg products) and geographical regions (APAC, North America, Europe, South America, and MEA).

The APAC region led the market in 2018, followed by North America, Europe, South America, and MEA, respectively. However, during the forecast period, the North American region is expected to register the highest incremental growth due to the rising awareness of the various benefits associated with the consumption of eggs in the region.

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